Gaming is a larger industry than fellow Sloth industries like movies and TV combined. I’m guilty of all three.īut the sector that best captures Sloth in 2022 is gaming. There are many other examples of Sloth: hiring someone on TaskRabbit to assemble your IKEA furniture turning to Instacart for getting your groceries becoming so accustomed to Amazon’s speed that even a two-day delivery begins to feel unacceptable. This week, for each sin, I’ll dive into one example of a more mature tech company, and one example of a more recent startup building on that sin. Both the good and the bad fuel network growth.Ī decade later, the seven deadly sins framework is due for a refresh. They are conduits for human communication, which runs the full spectrum of emotion. Social networks, for instance, are as much about spreading kindness as they are about spreading malice. It’s normal to feel these emotions, and every consumer-facing company-in some way-taps into the negative emotions as well as the positive. Of course, the seven deadly sins framework filters things through a negative light, and companies building on a sin aren’t inherently bad. Yes, each generation brings new ideas and worldviews, but we’re all fundamentally the same, shaped by millions of years of evolution: we all get angry we all get jealous we all need to feel respected. What’s more, human behavior doesn’t really change. And I like his framework because it captures a key truth: human behavior is the engine of consumerism, capitalism, and culture. I would expand Hoffman’s statement to encompass consumer companies writ large. (Hoffman is the founder of LinkedIn, itself a mix of Pride and Greed.) In 2011, Reid Hoffman declared, “Social networks do best when they tap into one of the seven deadly sins.” Ever since, people have built on his framework, often using the same tried-and-true examples: Facebook as Envy, Tinder as Lust, GrubHub as Gluttony. And in the years since, the seven deadly sins have become part of our tech vocabulary too. Seven pushed the seven deadly sins back into our pop culture vernacular, beyond religious confines.
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